'The Observer Effect'

This excerpt from an article by Malcolm M. Browne in NY Times Science on February 11, 1986 puts a quantum-mechanical spin on the relationship between new media and news.

WOULD a falling tree make a sound if no observer were present to hear it? Does anything in the universe have a real existence independent of the act of observation, and if so, what does ”real” mean? Could a ”reality” prevailing at one point in the universe instantaneously reflect a change in a corresponding ”reality” at some astronomically distant point?

The instantaneous blogging and information sharing begs the following — are we affecting the news? Do we change reality by endlessly spewing every thought? Do we distance ourselves from each other by not only observing, but actively telling everyone what we observed?

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