New media adaptation: could celebrity columnists save newspapers?

According to the Associated Press, Madonna has written an article for the front page of Yediot Ahronot, Israel’s most prominent daily newspaper. A portion of her column appeared in today’s print edition, with the full version to be published on Friday.

Madonna is only the latest celebrity to pen a column for a major newspaper — Bono has written op-ed columns for the New York Times about Frank Sinatra and Obama’s visit to Ghana earlier this summer, and Quincy Jones recently wrote an article about Michael Jackson in the Chicago Tribune. Sean Penn wrote an article about meeting Hugo Chavez and Fidel Castro for The Nation in 2008 and an article about traveling in Iran for the San Francisco Chronicle in 2005.
Celebrity columnists could revive newspaper sales by providing a recognizable byline on the front pages. But when professional journalists are losing their jobs to cutbacks, celebrities should stick to Twitter. Or newspapers could adapt to new media journalism, give up, and just become blogs.

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