Fashion magazines may be so passé (retro?), but the New York Times T Magazine is celebrating its fifth anniversary tomorrow. The women’s fall fashion issue will try on two sets of five different double covers designed by different artists including Frank Gehry. And that’s just hors d’ouevres.
The style magazine plans to host a smashing anniversary party on September 16 at The Standard during New York Fashion Week. The new High Line straddling hotel is a modern venue for a lost concept — fabulous bashes fêting the glossy pages of a printed publication.
In today’s press release announcing the smashing celebration, T’s editor Stefano Tonchi said this:
We celebrate five years of great contributions to style and offer many thanks to the celebrities, advertisers, writers and photographers who have made T, the T Web site and T International so successful worldwide.
At a perilous juncture for magazines — Vibe and Portfolio come to mind — it seems like a good idea to wine and dine everyone involved in T’s production, if only to continue generating enthusiasm in a dying industry. Especially since a recent column in the Times written by David Carr revealed magazines are booking about half the advertising pages they did 10 years ago. At least no one can say T didn’t do enough to stay afloat.
Then again, it’s probably easier to lure profitable advertisers if they know their products will be featured between spreads of stunning models and staggeringly beautiful dresses.
Oh, and by the way, admission is by invitation only. But if you offer to buy an ad page, you’ll probably be allowed at the bar.