NY Daily News rockets into top five most visited newspaper sites

Daily NewsIn a report issued today, Nielsen released a list of the 30 most visited newspaper sites during the month of July, revealing a relatively sleepy month for online news.

Though many sites showed an overall decline in number of unique views since June, 22 of the top 30 sites posted increasing year-over-year views in July. Only 18 sites posted increases for the month of June, indicating a possible rebound for news sites.

Though the top ten sites remained the same, shakeups in their order indicate a possible shift to more photo-heavy, entertainment-oriented sites such as the Daily News and the New York Post sites:

June:

NYTimes.com — 17,423,000 — (-1%)
LA Times — 10,267,000 — 66%
USATODAY.com — 9,597,000 — 0%
washingtonpost.com — 9,584,000 — 6%
Wall Street Journal Online — 7,485,000 — 16%

Daily News Online Edition — 6,994,000 — 84%
Chicago Tribune — 4,337,000 — (-12%)
SFGate.com/San Francisco Chronicle — 4,321,000 — 19%
Boston.com — 4,020,000 — (-23%)
New York Post — 3,875,000 — (-16%)

July:

NYTimes.com — 14,277,000 — (-27%)
washingtonpost.com — 11,565,000 — 29%
USATODAY.com — 9,761,000 — (-6%)
Daily News Online Edition — 9,131,000 — 112%
LA Times — 8,938,000 — 2%

Wall Street Journal Online — 8,341,000 — (-4%)
New York Post — 6,535,000 — 32%
Boston.com — 5,274,000 — 8%
SFGate.com/San Francisco Chronicle — 5,092,000 — 13%
Chicago Tribune — 4,442,000 — 14%

The year-over-year comparisons — skewed slightly by a new ratings system introduced by Nielsen in June — shows a considerable increase in unique views for the New York Daily News online site. The number of visitors spiked 112 percent in July, knocking the Wall Street Journal site from its customary position in the top five. The increase also continues the jump posted in June for the site, when it generated an 84 percent surge.

WSJWhat sparked the Daily News knockout? It’s unclear, though a quick look at the main headlines this afternoon could be an indication: The Journal has a story on suicide bombings and a tanking stock market. The Daily News has an article on cocaine and a slideshow on the stars of the 90s classic movie, ‘Clueless.’

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