Newspapers may be having trouble attracting advertisers, but some are still eager to place their own carefully placed advertisements. At least, the Anchorage Daily News is.
In perhaps a relatively new strategy for procuring subscriptions, the Alaska paper attaches an ad to e-mails containing links to their articles. Could this be their alternative to requiring link compensation? In a Big Brother-esque approach, the most widely read paper in Alaska — and a part of the McClatchy suite of publications — has partnered with Yahoo! to clandestinely place a morphing, clickable graphic at the bottom of messages tagged with the paper’s Web site.
When your paper is stuck in an ice bed that dangles from Canada and practically kisses Russia, maybe this advertising push is warranted. But maybe in a state where there are more snowmobiles than non-shady politicians, the Daily News should pray to some snow angels to jump-start their circulation instead.