Ads seeking ads: an old media seduction tale

allied_naa_numbersNewspapers are still valuable media for advertisers. At least, that’s what the Newspaper Association of America is trying to convince businesses.

This summer, the organization released a series of print advertisements aimed at companies who are falling victim to the latest belief that newspapers are ineffective vehicles for product promotion. The ads are crammed with facts about readership and the lasting value of the printed word in a jam-packed attempt to draw companies back to print.

But apparently, the organization needs some of their own convincing. The Newspaper Association just reformatted all their ads for use on the web.

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