Tim Armstrong, the CEO of AOL, said in an interview yesterday at the Cannes Lions media conference that he is “open in the future to strategies that will help create great content and monetize it properly,” according to Bloomberg News, including offering digital subscriptions for premium content on its websites. N.B. AOL acquired the Huffington Post for $315 million in February.
“I think content subscriptions on the Internet can be a very viable business,” he said. During the interview, Armstrong said the subscriptions may at first be limited to business-to-business content offerings.
It doesn’t seem like HuffPo’s content will go behind a pay wall anytime soon, but it’s still a possibility. Especially considering AOL’s profit fell 86 percent in its first quarter. But maybe that’s just what happens when you hire more journalists and no longer force them to lie.